PROFESSIONAL SUMMARY

Creative social media and digital marketing professional with hands-on experience developing organic content strategies, building audiences, creating short-form video, managing social platforms, and connecting digital marketing to measurable business results. Experiences across music, entertainment, events, retail, automotive, and independent creator spaces. Combines creative production and audience strategy with sales experience, music-industry knowledge, and a strong understanding of consumer behavior. Experienced in taking content from concept through production, publication, community engagement, and performance analysis. 

CORE SKILLS

Social Strategy: Organic Growth • Content Strategy • Audience Development • Community Management • Social Analytics • Campaign Development

Content: Short-Form Video • Photography • Videography • Video Editing • Copywriting • Graphic Design • Creative Direction

Marketing: Digital Marketing • Product Marketing • Social-to-Sales Strategy • Brand Storytelling • SEO • Consumer Psychology

Platforms: TikTok • Instagram • Facebook • Twitter/X • Reddit • YouTube Shorts

EDUCATION

BERKLEE COLLEGE OF MUSIC

B.A. in Interdisciplinary Music Studies | 2024–Present

Coursework included songwriting, vocals, piano, guitar, marketing, business, and music production.